A History of New Zealand Product Design
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Description
As we re-position ourselves from a far-flung corner of the British Empire to a young Pacific nation with a unique heritage, it is useful to consider the why, what, when, where and how of the locally designed objects that distinguish us. This course will begin with Māori models of making, then examine the impact of explorers, sealers, whalers and loggers; the second wave of settlers; early exports; products of protectionism; global exposure through unfettered imports and multi-cultural migration, and finally look at what we are making of ourselves as we face today's challenges.
Course outline
- Whakairo meets Enlightenment. We compare and contrast the value of Māori design with the Enlightenment thinking that propelled James Cook to these shores and the emergent Industrial Revolution that arrived with the second wave of settlers.
- Products of protection. We survey the creativity and complacency that resulted from the imposition of Import Control Regulations and consider the foundations laid for a competitive marketplace.
- Darwinian deep-end. We examine the response to 'Rogernomics' including the lost opportunities and surprising successes that began to position New Zealand design on the international stage.
- 21st Century shape shifting. We reflect on how New Zealand design is adapting to the digital age, the ongoing advantages and disadvantages of isolation, and the challenges of creating a sustainable future.
Expected learning outcomes
- Gain a deeper understanding of New Zealand history through the manufactured objects designed and/or made here.
- Appreciate the difference that distance has made to shaping New Zealand.
- Recognise the Kiwi character in the products of our industry - including Māori values and other cultural influences.
- Consider how New Zealand might shape its future in the face of global economic shifts and the urgent need to create a sustainable future.
Who should attend?
Anyone interested in viewing New Zealand history through a design lens, or interested in NZ design as a maker, marketer, manager or end-user.
About the tutor
Michael Smythe spent 30-something years as an industrial design practitioners before completing a Master of Design Management. Having equipped himself to strategise the future, he was invited to teach design history to Bachelor of Product Design students. Michael has also written several books on the history of NZ design.
