How to use TikTok for Marketing
If you’ve been curious about using TikTok for your business but aren’t sure where to start, this practical, hands-on workshop will show you exactly how it works — and how to make it work for you.
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Sat 19 Sep
- TEC-subsidised course fee for qualifying learners $40.00 incl. GST
- $80.00 incl. GST
Please note there is NO refund or transfer if you cancel less than 5 working days in advance of a class starting. Our refund policy can be read in full here.
Description
About the course
This full-day workshop is designed to take the guesswork out of TikTok and turn it into a genuine marketing tool for your business.
We'll start by breaking down how TikTok actually works — from understanding the algorithm to why some videos take off while others don't. You'll discover what makes short-form content truly engaging, how to hook viewers in the first few seconds, and how to create effective videos using simple tools, with no fancy equipment required.
From there, we'll look at how to plan content strategically, moving beyond random posting toward a clear, intentional approach that aligns with your business goals and speaks directly to your target audience. You'll also learn how to use trends, hashtags, and captions purposefully to expand your reach.
We'll then explore how to read your analytics so you can see what's working — and what isn't — and, most importantly, how to turn views into meaningful engagement, enquiries, and sales.
By the end of the day, you won't just understand TikTok. You'll feel confident and equipped to use it as a powerful, consistent part of your marketing strategy.
Who should attend
Those starting up or running small businesses. Sole traders looking to improve their numbers.
What to bring
Your lunch, your smartphone and logons for any social media you already use.
Course fee subsidy
This course offers a course fee subsidy through funding from the Tertiary Education Commission (TEC) for:
- NZ citizens;
- Those who hold a residency-class visa;
- Individuals granted refugee status;
- In some cases spouses of NZ citizens and permanent migrants may also qualify - please contact the office to enquire.
Conditions:
- Registrants must be aged 16 years or older.
- Registrants must not be currently enrolled at a secondary school.
- You should attend at least 80% of your classes to qualify for a fee subsidy.
- We need to collect extra information such as age, ethnicity, educational achievement and gender for statistical purposes.
- You must provide evidence of NZ citizenship, residency or refugee status.
If you are unable to meet these conditions, please contact the office to discuss your situation. The subsidised course fee is $40.
